Independent hotel technology advisory
Answer fifteen questions about your property. Get a consultant-grade read on your stack — what’s working, what’s missing, and what it’s costing you. Free, in five minutes.
NO ACCOUNT · NO SALES CALL · 5 MINUTES
“Competent in places that matter. Absent in places that pay back.”
I · The Situation
Directories rank whoever pays for placement. Salespeople recommend whatever they carry. The honest answer — it depends on your property — traditionally costs $5,000 and takes six weeks to write down.
So most hotels decide the most expensive question in the building by gut, by incumbency, or by whoever called last.
“Nobody in this market is paid to tell you the truth. That seemed like a gap.”
Vendor directories
Rankings follow placement budgets
Vendor salespeople
Recommend whatever they carry
Hotel Tech Advisory
Paid by you, and only you
Vendors scored
Categories
Hotel segments
Regions
How it works
Segment, size, brand affiliation, geography, current systems, operational priorities. Five minutes, no account.
A composite out of 100 across four weighted dimensions — coverage, fit, integration, modernity. Free, instant, no flattery.
Vendor comparisons, cost projections, a 14-month migration roadmap. The $5,000 document, from $300.
What you have covered
How well it suits a property like yours
Whether the pieces talk to each other
How much belongs to this decade
II · The Score
The Stack Score reads your technology the way an advisor would: what you’ve covered, how well it fits a property like yours, whether the pieces talk to each other, and how much of it belongs to this decade.
“The composite is informative; the dimensions are actionable.”
III · The Report
Not a comparison spreadsheet. A written, consulting-grade report — diagnostic, stack, and plan — delivered as an interactive dashboard and a branded PDF.
Act I — Where you stand
Stack Score
43
/100
Vendors
12
in place
Categories
20
assessed
Monthly budget
$4,860
modelled
Annual upside
$84k+
projected
The revenue at stake
$84,000 – $126,000
Projected annual range left unclaimed by the current stack — modelled from segment, size, and the gaps that pay back.
Act II — What to keep, what to switch
| Category | Current | Action |
|---|---|---|
| Property Management | Opera Cloud | KEEP |
| Channel Manager | SiteMinder | KEEP |
| Booking Engine | SiteMinder (bundled) | UPGRADE |
| Revenue Management | Manual / spreadsheets | ADD |
| Guest Messaging | None | ADD |
| Payments | Legacy terminal | SWITCH |
6 OF 20 CATEGORIES SHOWN · FULL TABLE IN THE REPORT
Act III — Fourteen months, sequenced for cash flow
MONTHS 1–4
Revenue management first — it funds everything that follows.
MONTHS 4–9
Messaging and reputation, sequenced once yield is automated.
MONTHS 9–14
BI and benchmarking, once there is clean data worth reading.
Where this report ends, the work begins — and the report tells you the order to do it in.
NO COMMISSIONS · NO PAID PLACEMENT · NO FAVOURITES
Only vendors that actually operate in your market — UK, Ireland, US, wider EU.
Knows a Marriott hard mandate from a discretionary choice. Recommends inside your real constraints.
No premium-only suggestions when value is what pays back.
Structured vetting across 25+ categories. The database is the advisor’s notebook, formalised.
The Advisor
Hotel Tech Advisory is built by Michael Johnston — twenty years advising independent hotels and international brands on technology strategy and vendor selection. The scoring model is his advisory practice, formalised: the same questions, the same trade-offs, the same standards.
“Every recommendation is whatI’d tell a client sitting acrossthe table.”
Who it’s for
Cut through vendor noise without an IT director or a $5,000 engagement. The score reads your property the way an advisor would — then tells you what to do about it.
Standardisation logic across 3–15 properties. Brand-mandate-aware throughout — the model knows a Marriott hard mandate from a discretionary category.
White-label ready. Put consultant-grade vendor analysis behind your own letterhead, backed by a structured 68-vendor database.
Pricing
A traditional advisory engagement for this work runs $5,000+. The report is $300–500, because the judgement is already encoded.
Stack Score
$0
per property
Full Report
$300–500
per property · one-time
ONE-TIME · YOURS FOREVER · MULTI-HOTEL DISCOUNTS
MonitoringCOMING SOON
$19–39
per property / month
Questions
Yes. No vendor pays to be in the database, ranked, or recommended. Revenue comes from you, which is the point.
Your score — uncalculated
Your Stack Score is free. The full report is there when you want the plan. Either way, you stop guessing today.
NO ACCOUNT · NO SALES CALL · 15 QUESTIONS
