Methodology
How the score is built.
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The Stack Score is an advisory practice encoded: the questions an advisor would ask, the trade-offs they would weigh, and the standards they would hold a stack to — delivered in minutes instead of weeks. This page sets out exactly how it works, because independence you can’t inspect is just another claim.
The composite
One number, four weighted dimensions.
The composite is informative; the dimensions are actionable. Each is scored 0–100 for your property profile, then weighted into the headline number.
Coverage
35% weight
Which of the categories that matter for a property like yours are actually covered — and which are absent. A 40-room boutique is not scored against the checklist of a 400-room conference hotel.
Fit
25% weight
Whether what you run suits your segment, size, and market. The right system for an upper-midscale independent in Brighton is often the wrong one for a branded resort in Florida.
Integration
20% weight
Whether the pieces talk to each other. A strong PMS feeding nothing is a filing cabinet; rate decisions that need re-keying are leaks.
Modernity
20% weight
How much of the stack belongs to this decade — cloud delivery, open APIs, vendor velocity, and the cost of staying on what you have.
The constraints
Recommendations inside your real constraints.
Geo-aware matching
Every vendor in the database is tagged by the markets it genuinely operates and supports in — UK, Ireland, US, wider EU. You are never recommended a system whose nearest support contract ends an ocean away.
Brand-mandate logic
The model distinguishes a hard mandate (a system your flag requires) from a discretionary category (where you choose). A Marriott property gets recommendations inside Marriott’s real constraints — and the report says which is which.
Budget fitting
Your declared budget shapes the shortlist. A pricing gate keeps any single vendor from swallowing the monthly spend, and below a working threshold the model recommends essentials only — no premium-only suggestions when value is what pays back.
Structured vendor vetting
68+ vendors scored across 25+ categories on capability, integration surface, market presence, and commercial terms. The database is the advisor’s notebook, formalised — and no vendor pays to be in it.
The economics
Why you can trust it.
Every other surface in this market is paid by the supply side: directories sell placement, salespeople carry quota, “review” platforms run on referral fees. Hotel Tech Advisory takes no vendor money in any form. The free score and the paid report are funded by one party — the hotelier reading them.
That is not a marketing line; it is the business model. If a recommendation is wrong for your property, the product fails at the only revenue source it has.
“Every recommendation is what I’d tell a client sitting across the table.”— Michael Johnston, the advisor
See what it says about your stack.
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